Why choose Global Blue?


Global Blue aims to optimise the existing tax refund and payment processes to ensure international travellers have the ultimate shopping experience.

Shopping is a fulfilling and recreational activity that international travellers look forward to and that represents an integral part of their journey abroad.

We aim to optimise the existing tax refund and payment processes to ensure these international travellers have the ultimate shopping experience.

Our mission is to empower merchants to capture the growth of international shoppers. As a strategic technology and payments partner, we offer a compelling value proposition connecting all stakeholders worldwide.

Our key differentiators

  • We are customer-centric: by listening closely to our partners, we co-build the solutions needed to efficiently connect all stakeholders at each stage of the shopping journey.
  • We innovate through technology: supported by a fully integrated in-house technology platform, we offer scalable and agile solutions to meet all our stakeholders’ needs.
  • We leverage our unique data-set and digital marketing capabilities: by combining extensive data with third-party partners, we provide brands with complete visibility on their activities, as well as delivering tailored recommendations and tools to increase footfall and revenue.
  • We deliver the best international shopping experience: through a range of digital and physical touchpoints, we deliver a seamless and personalised shopping experience to all nationalities and age groups.
  • We believe in proximity: thanks to our dedicated teams at all touchpoints, we support our clients whenever and wherever they need us.
  • We ensure compliance: we continuously monitor legal changes and adapt our processes to guarantee that payment and shopping journeys are reliable, secure and compliant.