Training
Solutions
We Help You transform Every Interaction With an International Shopper an Opportunity
International shoppers expect a smooth and reliable service. In fact, 60% say a quick and easy process is one of the most important factors shaping their in-store experience.
Whether your teams need to master the basics, elevate their selling ceremony or better connect with international shoppers, Global Blue Training adapts to every retail environment.
Essential Pack
Your Teams will Learn
- What Tax Free Shopping is and why it matters
- The legal requirements in your country
- How to confidently introduce Tax Free Shopping and guide shoppers through the journey
- How to use Global Blue issuing solutions seamlessly
- How the different refund services work and how to present them
- How Tax Free Shopping can elevate the client experience
Business Impact
- Stronger Tax Free Shopping expertise across teams
- A smoother and more enjoyable experience for your shoppers
- Improved compliance and operational excellence
- Faster, more consistent Tax Free Shopping performance in-store
- Always up to date with the latest regulations
- Easy LMS integration and training accessible anytime, anywhere, on any device
Modules that We Offer
Must-have Modules
- Introduction to Tax Free Shopping
- Tax Free Shopping in their country
Optional Modules
- Technology tutorials
- Refund services videos
- Global Blue services deep dives
- Client experience elearning modules
Experience Pack
Your Teams will Learn
- How to integrate Tax Free Shopping naturally across the shopper journey
- How to leverage Tax Free Shopping to support cross-selling, upselling and international clienteling
- Tips to adapt the client advisor approach to different international shoppers profiles
- Techniques to identify opportunities and adapt to generational and cultural differences to create memorable moments
Business Impact
- A 100% tailor-made program co-designed with your Training Department
- Stronger store performance driven by confident, well-prepared teams
- New, practical strategies that enrich your teams’ selling toolbox
- A smoother, more consistent experience for every international shopper
- Improved operational excellence thanks to a clear, replicable process
- Flexible formats, from digital learning to formal training sessions and train-the-trainer programs
Culture Pack
The Culture Pack is currently available for Chinese and GCC Shoppers.
Your Teams will Learn
Retail-oriented cultural knowledge beyond stereotypes, delivered in two learning levels.
Basic Training — for teams new to the culture:
- Introduction to the culture
- Key background insights: political, social, lifestyle
- Designed for store teams with little or no prior cultural knowledge
Expert Training — for teams ready to deepen their expertise:
- A comprehensive dive into cultural background
- Shopper profiles, expectations, and behavioural patterns
- Practical selling tips and best practices tailored to each culture
Business Impact
- Stronger cultural awareness that directly improves client satisfaction
- More personalized and relevant selling techniques
- A smoother and more natural interaction with international shoppers
- The ability to adapt the in-store experience to cultural expectations
Available Languages
Arabic, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Portuguese, Serbian, Spanish, Swedish, Turkish
Where Our Training Solutions are Making an Impact
The Essential Pack is helping retail teams deliver seamless Tax Free Shopping across the globe. Already live in stores at leading brands, it’s expanding rapidly to reach even more teams and shoppers. The Essential Pack is currently live with over 100 brands including Alexander McQueen, Bottega Veneta, Burberry, Hugo Boss, Longchamp, Louis Vuitton and Prada.
Ready to elevate your retail teams?
Equip every sales advisor to deliver exceptional Tax Free Shopping experiences, create memorable client moments, and unlock new selling opportunities.
FAQs – Global Blue Training Solutions
Global Blue Training Packs are created for store teams of all sizes, from newcomers to experienced staff, aiming to improve Tax Free Shopping knowledge, selling skills, and cultural awareness.
The packs are available in interactive e-learning formats for LMS integration, as well as PowerPoint for in-room or remote sessions, making it flexible for any store setup.
Yes! Training Packs can be tailored with your brand messaging, store-specific processes, and cultural nuances to ensure relevance for your team and shoppers.
Modules are provided in 22 languages including English, French, Japanese, Spanish, Arabic etc.
Each pack is modular, allowing teams to progress at their own pace. Each module is designed as an independent learning capsule that never exceeds 10 minutes to ensure quick learning sessions without disrupting daily operations.
Teams will gain stronger Tax Free Shopping knowledge, more confidence in the selling ceremony, and cultural awareness, leading to better shopper experiences, higher operational consistency, and improved cross-selling opportunities.
Yes. All content is regularly updated to reflect the latest Tax Free Shopping rules and international shopper trends, ensuring compliance and relevance.
