Digital Marketing Services to Boost Tax Free Shopping Sales

International shoppers spend three to five times more than domestic clients — an opportunity many brands have yet to fully capture. Global Blue is expanding its Digital Marketing Services for international shoppers, helping retailers connect with high-value shoppers at key points in the Tax Free Shopping journey. The result? Untapped potential is transformed into measurable sales.

Data-Driven Campaigns That Convert Shoppers into Sales

With 18 million active shoppers and 41 million transactions each year, Global Blue provides unique insights into international shopper behavior. Retailers can use this data to:

Identify the most profitable audiences

Engage shoppers at the right moment

Convert interactions into measurable sales

Global Blue’s Digital Marketing Services Include:

Advanced shopper targeting and segmentation to pinpoint high-value audiences

Black woman shopping with bags on city street

Email marketing, geotargeted marketing, and other digital channels to reach shoppers when it matters most

Couple making an online payment outdoors

Campaigns that drive engagement and conversion

How It Works

Global Fashion and Luxury Brands

At Home:

For these retailers, digital marketing campaigns start before shoppers’ travel. Targeted emails and campaigns reach high-value international shoppers while they are at home—driving awareness and keeping key retailers top of mind.

Woman with dark hair shopping in the city street

At Destination:

Once shoppers arrive, campaigns continue through drive-to-store emails and websites, app promotions in the Global Blue app, and third-party channels.

Local Brands Looking for Visibility with International Shoppers

Smiling man shopping online with phone and card

At Home:

For local brands, the focus is visibility. Campaigns put your brand in front of your target market on the Global Blue Digital Hub, across online platforms, and via targeted multi-brand emails. This ensures a visit to your store becomes part of their trip plan.

At Destination:

Once international shoppers arrive, multi-brand campaigns, targeted emails, a Digital Store Front, and the Global Blue app keep your brand top of mind. These efforts guide shoppers to your store during peak travel periods, turning visibility into real footfall.

From Insights to Impact: Unlock the Full Potential of International Shoppers

Smiling female asian retailer giving shopping bag

Identify the Most Profitable Audiences

18M active shoppers and 41M transactions each year - benchmark performance and uncover growth opportunities
7M marketable members - target precisely based on actual shopping behavior

Smiling Hispanic man using smartphone in a clothing store

Engage at the Right Moment

60% open rate - content delivers real value, including tax refunds, VAT benefits, and exclusive shop tax free offers
4-6% click-to-open rate - timely, relevant messages that inspire action

Measure What Matters

1-3% conversion rate - track real purchases and assess every channel’s performance, including international shopper footfall
+25% average transaction value - compared to non-campaign shoppers

Digital Marketing with Global Blue is Different

What sets Global Blue apart is precision.

Campaigns are based on real purchase data, not clicks or impressions, ensuring brands reach international shoppers ready to spend.

Our propriety digital channels enable us to track results all along the Tax Free Shopping journey, optimizing in real-time. Advanced digital marketing solutions track shopper behavior, measure purchases, and provide insights that turn campaigns into measurable impact.

Retailers get detailed reports that show who spent money, where they spent it, and how much each campaign made. This provides full transparency for Tax Free Shopping performance.