Swatch was created in 1983 by Nicolas G Hayek and is a leading Swiss watch manufacturer and fashion watch brand. The first Swatch watches showcased the brand’s innovative ideas, entrepreneurial spirit and creative designs and introduced a new era of contemporary timepieces. Today, Swatch continues to innovate, creating amazing fashion models, new series and special wristwatches every season. A high-profile brand in the field of extreme sports – mainly snowboarding, freeskiing, surfing, beach volleyball and mountain bike race ramps – Swatch symbolises freedom of expression in sports fashion. Since it was founded, Swatch has had strong ties with art, with many contemporary artists illustrating its watches.