Tommy Hilfiger follows on from its creative and dynamic TommyNow Icons roadshow in Shanghai for autumn/winter 2018 with the new Tommy Icons womenswear capsule collection. With models Hailey Baldwin and Winnie Harlow taking centre stage as the faces of the womenswear line, the new collection leads the way for the next generation of Tommy women.
Behind the collection
The AW18 Icons capsule collection focuses on Tommy Hilfiger’s most famous styles from eras gone by, remodelling and elevating each piece with a young, fresh and contemporary twist. Today, the Tommy girl classics include classic Oxford shirts, everyday parka coats, streetwear puffer jackets, pleated fabrics and colour contrasting stripes. Playing with the label’s collegiate tone, colours include warm navy, autumnal burgundy and striking gold, each updated with the signature Tommy Hilfiger flag logo.
The TOMMY ICONS campaign
With today’s top models Hailey Baldwin and Winnie Harlow taking centre stage as the new global ambassadors for the collection, the campaign delivers an empowering story of each Tommy Hilfiger icon through fashion. Shot in the UK by Mikael Jansson, the pop-culture campaign features digital and print interactions in store, online and through social media channels.
Shop the TommyNow Icons collection now at uk.tommy.com/tommy-now