Tommy Hilfiger pulled out all the stops for the new-season TommyNow Icons roadshow, moving from Milan earlier this year, with a motorsport-themed collection, to Shanghai’s skyline for autumn, with a 1990s revival-themed showcase, featuring trendy athleisure styles, contrasting utilitarian and military styles, and Tommy Hilfiger’s iconic American flag logo to launch the TommyNow Icons collection.
Taking place along the Shanghai Port International Cruise Terminal, the outdoor fashion event took place after dark and featured a lit-up catwalk adorned with iconic Tommy Hilfiger motifs, before the models, led by new global brand ambassador Hailey Baldwin, and followed by top Canadian model Winnie Harlow, ascended down in colour-coded groups, showcasing the trendiest athleisure buys for men and women.
Crop tops and slimline joggers stole the opening show for women, while casual tracksuits took centre stage for men, in mix-and-match shades of forest green, mustard yellow, vibrant red, midnight black and sunshine orange.
For the cooler months, the catwalk took a mix-and-match approach, with tweed fabrics, plaid designs, gingham prints and oversized khaki parks, each with Tommy Hilfiger’s signature American cool twist. The collegiate DNA of Tommy Hilfiger was remixed with utilitarian military styles and touches, with double-breasted jackets, khaki parkas, and space-age puffa jackets.
For winter, dark footwear tones for men were replaced with chunky walking boots in daring red and contrasting panels. TommyXLewis played to the mix-and-match tone with casual everyday style updated with stripes, muted grey checked prints, colour-block pops of the colours of the American flag, and the art of layering, with T-shirts, loose-fitting shirts, sweaters and winter jackets.
For women, glitter made an appearance, with sequin-embellished jumpsuits, shimmering polo-shirts and strappy, feminine dresses that can be adjusted to take you from day to night for new-millennium Tommy Hilfiger style.
The finale featured a group catwalk of the full AW18 collection, led by Hailey Baldwin, Winnie Harlow, top model Joan Smalls, and Chinese actress Maggie Jiang, each delivering the Icons collection in their own way.
Shop the TommyNow Icons collection now at: uk.tommy.com/tommy-now/