John Lewis & Partners redesigns the menswear department at its flagship Oxford Street store, transforming the space into a go-to lifestyle destination for the modern gentleman.
The refreshed space offers both dedicated fashion advice for savvy shoppers and escapism, with a large focus on:
- Ultimate Experiences, a giftable styling and lifestyle appointment in a secret space
- Expert styling advice at the Open Fitting Rooms and Walk-in Wardrobe
- Experimental lifestyle events at The Pitch
- Luxury VIP services
The grand 20,000-square-foot space introduces a VIP Walk & Talk package, where customers receive a personalised service and an immersive experience at the new department.
Inside the Ultimate Menswear Experience
Make the most of your time with a trip to the world’s smallest gentlemen’s club, complete with a bar serving the finest single malt whisky, craft ale, soft drinks and a range of snacks. Embrace your time in the space with a two-hour personal styling session for just £75, with £50 redeemable against purchases.
In addition, you can also take advantage of styling advice, tailor-made fragrance and skincare appointments, and grooming services, from facials with premium skincare brands to hand treatments.
Behind The Pitch
Keep calm and relax at the experimental Pitch space, where you can take part in master classes, channel your inner audiophile at the headphones and DJ booth, or find your signature scent at the fragrance station. If you’re partial to an expresso, be sure to kick back and explore a range of coffee notes with a barista masterclass.
Whatever your style, the new menswear emporium at John Lewis & Partners is the ideal way to escape the hustle and bustle of Oxford Street.
Browse the online collection of the latest menswear wardrobe staples and exclusive brands: www.johnlewis.com/men
