The spring 2019 CALVIN KLEIN UNDERWEAR multimedia campaign explores the expressive emotions and raw experiences of today’s youth through a series of images shot by Glen Luchford and styled by Melanie Ward, with product-focused images by Tyler Mitchell. Set in suburban environments, the seductive concept delivers a confident and nostalgic new narrative of youthful rebellion.
The Statement 1981 underwear collection is the latest evolution of designer underwear, with graphic waistband details which pay tribute to the year CALVIN KLEIN UNDERWEAR was launched.
The youthful cast, chosen for their confidence, unapologetic attitudes and raw emotions, features Grammy award-nominated singer-songwriter Shawn Mendes, actor Noah Centineo, Kendall Jenner and artist A$AP Rocky. The multimedia campaign also includes a video, which stars Anna Ewers, Ernesto Cervantes, Fernando Albaladejo, Jasmine Daniels, Jiali Zhao, Lulu Tenney and Timo Baumann. Michael Order and Tommy Vanden Meerssche are also featured in the main campaign video.