CALVIN KLEIN JEANS unveils the next chapter of the #MYCALVINS global campaign for autumn/winter 2018 under the direction of chief creative officer Raf Simons. The new campaign champions the expressive freedom of youth culture with Calvin Klein’s unique American DNA.
Shot by Willy Vanderperre, 36 free-spirited individuals from around the world encapsulate the power of expression and powerful spirit of youth. They collectively provide a fresh vision of the new denim collection through reimagined styles, including patchwork details, graphics, colour blocking and a modernised CALVIN KLEIN JEANS logo, creating a new denim style for the expressive individual. The global multimedia campaign, in partnership with creative agency Lloyd & Co, was styled by Olivier Rizzo and features model siblings Kaia and Presley Gerber, alongside brand ambassadors Lulu Tenney, Fernando Albaladejo, Dylan Christensen and Ernesto Cervantes.
Shot on a large open-frame billboard, inspired by the lines of the American flag, the new campaign brings together the strength and power of youth groups of the new millennium through the spirit of denim.