T.M.Lewin’s new non-iron shirt is no ordinary non-iron shirt. It’s the ultimate non-iron for modern professionals who want the luxurious softness, style, fabric and fit of a really fantastic quality shirt, but don’t want to have to iron it. Ever.
Regular non-iron shirts are good, but the T.M.Lewin Ultimate Non-Iron Shirt is better. And that’s because the brand has worked closely with the clever people who created it to make sure it really does deliver a smooth crease-free finish – not most of the time, but every single time you wash it.
The secret is in the special coating which is applied to every inch of the 100% cotton fabric, even the seams. Each shirt is then heated to extremely high temperatures so that the technology can work its magic.
But that’s all T.M.Lewin is allowed to tell you …
The exact science behind this new non-iron technology is so secret that even the design team doesn’t know all the final details. The people who developed it won’t tell, because if this special technique were common knowledge everyone would be making their non-irons this way.
All you really need to know is that you won’t need to waste any more time ironing your work shirts on a Sunday night. With a new T.M.Lewin Ultimate Non-Iron Shirt, all you need to do is wash it, hang it to dry and then wear it.
Comfort and fit
Available in three fits, the shirt has a fabric that will feel lighter and softer than a regular non-iron shirt. The collar won’t feel stiff or uncomfortable, either.
You’ll still benefit from all the non-fused comfort of a T.M.Lewin collar (the brand is famous for them, after all). Each is made from 12 separate pieces, carefully interlined and with removable collar bones. There’s none of the corner-cutting of many competitors’ collars and the new non-iron technology doesn’t affect the luxury look and feel of the shirt.
The colour of the shirt won’t fade or develop a nasty yellow hue either, which sometimes happens with inferior non-irons.
New style rules
T.M.Lewin’s 34 luxury twill non-iron options are available in three different fits with a choice of a button or double cuff – each one available exclusively online.
The best news for regular customers especially, is that you should be able to find Ultimate Non-Iron versions of all your T.M.Lewin favourites, from luxury whites, Oxfords and herringbones to classic Bengal stripes, ginghams and the new season’s bold new autumn checks.
