Shop kawaii culture at Isetan Girl

Kawaii culture is a unique aspect of Japanese culture that’s popular all over the world and refers to young fashion with a girly edge, with details including bows, lace, and frills. Isetan Girl on the second floor of the Isetan Shinjuku main building was established as a high-quality contemporary lifestyle shop.

Split between fashion and various other goods, Isetan Girl is a great way to fully experience Japanese kawaii culture.

Isetan Girl carries a wide range of brands, including French brand Ladurée. These key charms were designed to resemble Ladurée’s famous Parisian macaroons. The key chains sparkle with elegance and feature a design that combines realistic-looking macaroon charms with a bow.

This charm combines a plate with the Ladurée logo, a miniature Eiffel Tower and three macaroons of different colours.

These pouches from Authentic Addiction feature a bow arranged on lace fabric, with fashionable patterns and girly motifs. Initial print details make these pieces even more exciting and girly.

These adorable kawaii iPhone cases from Keora Keora are made with unique patterns and textured materials.

These colourful iced cookies from Micarina feature popular designs that are so cute you won’t want to eat them! They’re perfect as wedding gifts or birthday presents.

Kawaii style isn’t just for products, as it extends to packaging and shopping bags which feature the Isetan Girl shop logo with a cute rose-pattern lining.

You’ll find Acute Grrrl, a specially-themed young fashion shop, next to the space selling accessories and miscellaneous goods. Acute Grrrl is your one-stop shop for trendy and kitsch items under the concept of popular and cute girly fashion.

These lace combi tops from Verybrain feature lace detailing on the front for a 3D frilled design. The combination of different girly materials and an attractive silhouette with a tight fit are sure to appeal to your girly side.

Acute Grrrl offers many popular and playful kawaii items such as dresses and accessories. Visit Isetan Girl to enjoy Japan’s unique and girly kawaii culture to your heart’s content and discover yet another of Japan’s charms.