The fashion of lingerie
Today, it is easy to take underwear as we know it for granted, but it’s worth remembering that, in Japan at least, it is a relatively new introduction to the wardrobe. The transformation in clothing seen as Japanese women moved from kimono to Western-style dress with the advent of the Meiji period encompassed another revolution, as the underwear to match entered the fashion lexicon.
Introducing Wacoal lingerie
Wacoal, one of the most important brands on the global stage, is relatively young, founded in 1949 in Kyoto by Koichi Tsukamoto. It grew from a small workshop with only 16 sewing machines to the brand we know today in a staggeringly short space of time, as it brought Japanese sensibilities to the underwear of the West.
The design of Wacoal DIA
Never satisfied with the status quo, Wacoal has since won hearts worldwide by tackling comfort and fit, going so far as to establish the Kyoto Costume Institute in 1978 to preserve the cultural contribution of fashion. Above all else, the beauty of Wacoal as lingerie cannot be overlooked and in its luxurious Wacoal DIA line the brand is in its element, bridging the world of fashion with its distinguished technical prowess and releasing seasonal collections that brim with the frisson of couturesque detailing and the sensuality of the female form.
The brand is now in its 26th season and each collection is a feast of craftsmanship and design that exemplifies the Wacoal design ethos and celebrates lingerie as an art form in itself. Elsewhere, the Wacoal DIA line also features premium basics in a practical yet pleasing range that spans brassieres, shorts, petticoats, belting and waist nippers.
Experience for yourself in-store the unrivalled union between Japanese craftsmanship and sensibilities.
Location: Nihombashi Mitsukoshi main building, third floor, Intimates salon
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