El Corte Inglés expands its designer shopping campaign across the globe to Shanghai, combining the brand’s deep-rooted Spanish heritage with the world’s most famous luxury fashion labels.
As El Corte Inglés is a leading department store chain that excels at Spanish distribution, the brand offers a competitive tax refund rate across all stores in Europe for travellers. Customers can find a unique blend of traditional and contemporary Spanish labels, including Loewe, together with global luxury brands that range from Cartier and Louis Vuitton to Hermès and Prada.
The campaign features iconic elements of Spanish culture including a flamenco-inspired outfit and the cordobés hat, one of the most significant symbols associated with local fashion culture. Traditionally the hat is a man’s accessory; however, with the evolution of fashion, it is now common to find women using the cordobés hat to complement flamenco outfits.
Finally, it features the snow globe, an evocative souvenir piece that is a reminder of places visited. It represents an attempt to recapture happy moments lost with the passing of time. It is also a wonderful symbol of travel.