El Corte Inglés has opened a new and innovative menswear concept store in the heart of Madrid. Serrano 52 MAN, set within a newly built building, carries more than 70 international brands across fashion, accessories and footwear spread across seven open-plan floors. The new men’s fashion store caters for all styles, trends and occasions, with a distinctive design on each floor:
Exclusive brands include:
Serrano 52 MAN, floor by floor:
Basement – the home of luxury footwear
The lower-ground floor is home to the luxury footwear department, offering prestigious labels such as Salvatore Ferragamo, Alberto Guardiani, Berluti, Church’s, Giuseppe Zanotti and Bottega Veneta.
Ground floor – the accessories emporium
Find a variety of accessories, travel items, sunglasses and fragrances on the ground floor, across brands such as Burberry, Gucci, Ermenegildo Zegna, Lanvin, Loewe, Tom Ford and Valentino, among others.
First floor – the hub of contemporary fashion
The first level caters to current trends and styles and forward-thinking fashion with a mixture of contemporary fashion brands, from Z Zegna, Sandro and The Kooples to Kenzo, Michael Kors and Levi’s, for an effortlessly cool everyday look.
Second floor – for the relaxed gentleman
This floor offers a pared-down and relaxed edit of everyday wardrobe staples for an effortless mix-and-match casual style. Find brands such as Carolina Herrera, El Ganso, Gant, Hackett London, Paul & Shark and Polo by Ralph Lauren.
Third floor – for the modern man
The third floor is a perfect blend of classic styles with a modern fashion edge. Top brands include Armani Collezioni, Boglioli, Boss by Hugo Boss, Emidio Tucci, Incotex, Mirto, Lardini and Pal Zileri.
Fourth floor – for the tailored modern man
For a perfectly tailored piece, visit the premium fashion brands on the fourth floor. Find classic luxury from brands such as Berluti, Brioni, Brunello Cucinelli, Burberry, Cruciani, Ermenegildo Zegna, Etro, Fay, Giorgio Armani, Isaia and Tom Ford, each offering classic cuts designed to last a lifetime.
Fifth floor – the mix-and-match designer labels
For a splash of designer luxury with a trendy and alternative twist, the fifth floor is the perfect spot. Discover British anarchy with Alexander McQueen, modern elegance from Lanvin, and avant-garde pieces by Maison Margiela, while Moncler’s French-Italian heritage is evident in every stylish piece. For more brands, be sure to visit the fifth floor of Serrano 52 MAN.
Sixth and seventh floor – the Gourmet Experience
Indulge your taste buds across two floors of the finest Spanish culinary delights – including offerings from chefs with seven Michelin stars between them – at Serrano 52 MAN.
Serrano 52 MAN in-store services
With new and refined customer services, Serrano 52 MAN offers tax-free savings; personal shopping services for the perfect outfit, gift or souvenir; a personalised tailoring service; the El Corte Inglés store card; and tax-free shopping for tourists.
Serrano 52 MAN
Calle de Serrano 52, 28001 Madrid
Tel: +34 91 432 5490