The adventure called Napapijri began in Aosta, Italy. The name Napapijri is related to the northernmost tip of Europe and means arctic polar circle in the Finnish language. The image of Napapijri is fresh, Nordic and closely linked to grand emotions, dreams of adventure and freedom, endless skies and amazing landscapes. The Norwegian flag, the explorer’s flag, became the brand logo in 1990. Naturalness is the essence of Napapijri; a philosophy for individualists who dream of journeys to far-away countries – dreams that can also be lived in the urban environment. Napapijri’s women’s, men’s and kids’ lines plus its intricate accessories fully satisfy all the needs of a modern wardrobe. The style is free and dynamic. The mix of fabrics, colours and patterns gives the collection a fresh feel – strongly influenced by the spirit of travel and adventure.