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Missoni, an emblem of aesthetic and technical innovations that changed knitwear forever, is not just one of the world’s most prominent fashion brands; with its casual, colourful mix-and-match creations it introduced a specific way of dressing and living and a style marked by diverse combinations of shades, textures and patterns that have become the Missoni signature. The company was founded by the well-known Tai and Rosita Missoni and the Missoni style is the fruit of the couple’s successful partnership. Their unconventional knits in wool, silk, cotton and rayon evolved over the years and opened new, previously unforeseen possibilities in knitwear, sparking a groundbreaking notion of warp and woof, design and hue. Missoni’s fashion innovation and cult vintage lines and its research on both aesthetic and technical fronts mean the brand is also well-placed to win over a younger clientele.



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