Enter the world of Diesel where premium casualwear meets urban couture for a revolutionary new way to wear denim

Diesel is an innovative international lifestyle company, specialising in premium denim jeans, clothing and accessories.

Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into the world of premium casualwear, producing more than 3,000 new products each season. With Nicola Formichetti as its artistic director, Diesel has seen a style and design reinvention in recent years. The Diesel Black Gold line offers a contemporary take on modern fashion, with sharper cuts and refined lines with a utilitarian edge. Diesel Kid extends Diesel’s lifestyle aesthetic, with practical and functional clothing for children aged from three months to 16 years. 

Pushing this lifestyle brand into the new era, Diesel now offers eyewear, homeware, watches and jewellery, fragrances for men and women, and modern accessories, including headphones, sunglasses and helmets for motorcyclists.



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