Founded in Rome in 1945, today Brioni is renowned as a prestigious menswear outfitter for ready-to-wear pieces, luxury leather accessories, footwear, eyewear and fragrances. Here we look into the history of Brioni and discover how it became one of the world’s most recognised fashion houses for sharp, expertly crafted and bespoke Italian tailoring
Founded in 1945 in Rome by master tailor Nazareno Fonticoli and his business partner Gaetano Savini, the house of Brioni was quickly established as the sartorial go-to for VIP clients seeking a suit.
The innovative and creative stamp of Italian luxury remains embedded in Brioni’s DNA and continues to drive the brand though its successes today, from bespoke tailoring and handmade shoes to luxury leather accessories for the modern gentleman.
Via Barberini 79 – the home of timeless Italian fashion
Located in the heart of the Eternal City, the first Brioni atelier opened on luxurious Via Barberini, offering bespoke pieces alongside handmade shoes, luxury accessories and a selection of exclusive materials. Synonymous with status, impeccable taste and sartorial style, Brioni quickly became the atelier of choice for the gentleman looking for a prestigious, high-performing and expertly crafted classic suit. Top clients included heads of state and famous Hollywood icons.
1952 – the pioneering Brioni fashion show
In the Sala Bianca at Palazzo Pitti in Florence, Brioni took to the catwalk to showcase the Italian version of master tailoring, to compete with the traditional English style that had dominated bespoke tailoring for many years.
Brioni’s innovative first fashion show featured fluidly tailored, innovative suits in sophisticated fabrics and statement colours, establishing the brand as an elegant tailor for the modern gentleman partial to refined Roman detailing.
1959 – Brioni expands
Striding ahead as a growing audience of men sought out its sartorial finery, Brioni expanded the business, opening a new atelier in the long-established tailoring town of Penne, Abruzzo, and developing a new line of production as client numbers increased. Producing larger numbers of tailored pieces, the new atelier housed more than 100 skilled tailors, each with a different specialism at each stage of the process. Expert techniques and manufacturing processes, all rigorously controlled, still ensure that each suit leaves the atelier handcrafted to perfection, with a distinctive and superior cut and fit, using the highest-quality materials.
The art of bespoke Roman tailoring
Today Brioni stands as one of the world’s most elite bespoke tailors for its unique excellence of skill and craftsmanship, deployed at a client’s request. Clients can select from a choice of cuts, shapes, buttons, lining fabric, and shirt collar and cuff designs, from the brand’s catalogue of bespoke finishing. Handcrafted in Italy from more than 800 exclusive fabrics, each bespoke suit reflects the sartorial excellence and Italian DNA of a traditional Brioni suit.