One of the world’s most celebrated British brands, Mulberry is renowned for expert craftsmanship and stylish leather pieces such as the Bayswater and Alexa bags. Take a look inside its stylish flagship store and discover the history of this iconic British brand.
Founded in Somerset, in South West England, in 1971, Mulberry was established by Roger Saul with just a £500 investment from his mother. At first, he began making buckled leather belts at their kitchen table, while his sister designed the now iconic logo, based on mulberry trees he passed each day on his way to school – the same trees that gave the brand its name.
Mulberry soon expanded its leather goods offering, and it was beautifully made handbags that really put the brand on the map. Styles including the Trout satchel, the Bayswater and the Alexa have become contemporary classics, recognised the world over. More than four decades after Saul started the company, many of Mulberry’s leather goods are still made in Somerset in the brand’s own factories, using a mixture of traditional methods and the latest technologies. As the largest leather goods manufacturer in the UK, Mulberry employs over 600 craftsmen.
The most iconic of Mulberry bags is arguably the Bayswater bag, which symbolises the label’s leather heritage with its simple, classic feminine aesthetic for the modern woman. Available in a range of colours and finishes, including ostrich and crocodile-print leather, and with a classic flap, mini lock closure and robust handle, the Bayswater adds a sophisticated edge to any outfit. It’s no wonder the Bayswater is one of the world’s most desirable designer bags.
In recent years Mulberry’s aspirational pieces such as the Alexa bag, named after British model and designer Alexa Chung, have brought the brand a new audience of millennial fashion fans. Their bags and ready-to-wear are now sought-after by international influencers, stylists and notable figures in the fashion industry such as Liu Wen, Li Qin and Tang Yan.
Today the brand is being taken into a new era by creative director Johnny Coca, who took on the role in 2015 having previously designed at Celine and Louis Vuitton.
In February 2018, to showcase its spring/summer 2018 collection, Coca introduced the brand’s first ever see-now-buy-now collection, and for autumn/winter 2018/19, Coca made a strong impression with the label’s womenswear offering: revamped fifties British tailored silhouettes with a Hollywood-inspired overhaul. Pearls and two-piece suits contrasted with striking feather boa-esque detailing, making the vintage-inspired styles both contemporary and glamorous.
100 Regent Street
Last year Mulberry became the latest luxury brand to open a flagship store on London’s prestigious Regent Street. The store, at 100 Regent Street, is the first to showcase the brand’s new retail concept under Johnny Coca, in collaboration with respected interior designer Faye Toogood. Taking inspiration from the brand’s heritage, it’s the perfect place to shop Mulberry’s luxury bags and accessories.
To celebrate the opening the brand launched a limited edition “100 Regent Street” colourway of its Harlow bag, one of the most popular it-bags of the season, which was available exclusively at the new Regent Street store.
With each collection getting even more exciting than the last, it’s clear that the Mulberry store is a must-go destination for all fashion fans visiting London.