In Continental Europe, the recovery reached 119%[1] in March vs. 100%[1] in February and 106%[1] in January.
In terms of origin markets, the return of Mainland Chinese residents (25% of Continental Europe Sales in Stores in 2019) has been key to the strengthening recovery. Mainland Chinese shopper recovery reached 49%[1] in March vs. 22%[1] in February and 22%[1] in January.
US shoppers are also contributing to the continued Sales in Store like-for-like recovery in Continental Europe, reaching 284%[1] in March vs. 284%[1] in February and 297%[1] in January.
At the same time, the recovery level of Gulf Cooperation Council residents remains strong, despite the start of Ramadan, a period when they typically do not tend to travel. Gulf Cooperation Council residents’ recovery reached 264%[1] in March vs. 286%[1] in February and 224%[1] in January.
Asian shopper recovery (excluding Mainland China) remains solid despite a softening of Indonesian and Malaysian shoppers linked to the beginning of Ramadan. South East Asia shopper recovery reached 145%[1] in March vs. 175%[1] in February and 153%[1] in January.
In terms of destination markets, the acceleration in March was across all destinations, predominantly led by Greece at 176%[1], France at 154%[1], Spain at 133%[1], Switzerland at 122%[1] and Italy at 112%[1].