Global Blue Invests in Toshi, the Last-Mile Delivery and Services Solution

Today, Global Blue has acquired a minority share in an innovative and fast-growing new retail logistics tech company, TOSHI. The investment represents another step forward in the strategic growth of Global Blue’s omnichannel offering to retailers.


  • TOSHI is a fast-growing retail logistics tech company that meets the demand for retailers to bridge the gap between the online and in-store luxury experience
  • TOSHI’s technology can be activated seamlessly via e-commerce or in-store platforms, and empowers retailers to provide an elevated client delivery experience

  • Global Blue has invested in TOSHI as part of its ongoing commitment to expand its omnichannel offering, bringing retailers the best-in-class new RetailTech solutions that meet their evolving needs

Toshi Partners with Brands to Bring the Store to the Customer - At Home, On-Demand

In 2021, online luxury sales grew by 27 percent to €62 billion, but while this market continues to expand exponentially, luxury retailers are met with the challenge of matching their online offering with their exclusive in-store experience.

TOSHI bridges this gap with proprietary SaaS technology that enables brands to offer a concierge-style service directly to the customer’s destination of choice. The e-commerce solution seamlessly integrates into all major platforms and the in-store interface can be activated via an app or incorporated into the brand’s existing clienteling software.

Once activated, TOSHI’s intelligent logistics infrastructure can provide a suite of client delivery options, including same / nominated day, client-scheduled, 30-60 minute delivery windows, as well as returns management. A network of highly trained Assistants can deliver the ‘in-store’ dressing room experience, with services such as Wait & Try, Try Before You Buy, Size Up / Size Down and Inspire Me, creating ‘upsell’ opportunities for the brand and increasing average order value (AOV).

TOSHI uniquely combines logistics capabilities and elevated customer service to provide opportunities for inventory optimisation, stronger conversion rates and higher customer retention. It provides a client delivery experience much more in line with luxury brand and client expectations, and drives key performance metrics, increasing AOV and revenue, while reducing return rates.

TOSHI has partnered with many of the world’s top luxury brands and it currently operates in the UK and USA, with plans to expand into Europe (Paris, Milan) and Asia (Hong Kong).

Toshi Joins Global Blue’s Network of RetailTech Investments as Part of Its Omnichannel Expansion

Global Blue Ventures - the new entity created by Global Blue to focus on investing in and partnering with third parties that offer best-in-class RetailTech - advised on the TOSHI deal.

The investment enriches Global Blue’s portfolio of omnichannel technology solutions that empower luxury retailers to improve their performance and shoppers to enhance their experience. TOSHI will join other industry-innovators including Yocuda, a leading digital receipt provider and ZigZag Global, a new e-commerce returns service.

Via the partnership, TOSHI and Global Blue will take advantage of cross-selling opportunities and explore integrations of TOSHI services with Global Blue’s Tax Free Shopping and e-commerce returns services.

As part of the deal, Tomas Mostany, SVP Strategy & Chief Product Officer at Global Blue, will join TOSHI’s executive board.

The rapid expansion of online luxury shopping represents a strong growth opportunity for retail. However, the disconnect between the quality of the online and physical experience is a challenge for high-end brands. TOSHI’s innovative and best-in-class service offers an ideal solution to this problem. We are very pleased to welcome TOSHI into our RetailTech network and to bring its value to Global Blue’s retail partners.

Tomas Mostany
SVP Strategy and Chief Product Office, Global Blue

We believe that the luxury last-mile experience that TOSHI provides is an integral part of the customer journey. We are very pleased to be working with Global Blue and joining its RetailTech network. This important strategic partnership means that we can collaborate with other market-leading innovators and accelerate TOSHI’s international growth to meet the strong demand for our services.

Sojin Lee
Founder and CEO, TOSHI

Media Contacts

Virginie Alem – SVP Marketing & Communications

Investor Relations Contacts

Frances Gibbons – Head of Investor Relations
Mob: +44 (0)7815 034 212 


Global Blue pioneered the concept of Tax Free Shopping 40 years ago. Through continuous innovation, we have become the leading strategic technology and payments partner, empowering retailers to improve their performance and shoppers to enhance their experience.

Global Blue offers innovative solutions in three different fields:

  • Tax Free Shopping: Helping retailers at over 300,000 points of sale to efficiently manage 35 million Tax Free Shopping transactions a year, thanks to its fully integrated in-house technology platform. Meanwhile, its industry-leading digital Tax Free shopper solutions create a better, more seamless customer experience.
  • Payment services: Providing a full suite of foreign exchange and Payments technology solutions that allow acquirers, hotels, and retailers to offer value-added services and improve the customer experience during 31 million payment transactions a year at 130,000 points of interaction.
  • Complementary RetailTech: Offering new technology solutions to retailers, including digital receipts and eCommerce returns, that can be easily integrated with their core systems and allow them to optimize and digitalize their processes throughout the omni-channel customer journey, both in-store and online.

In addition, our data and advisory services offer a strategic advisory to help retailers identify opportunities for growth, while our shopper experience and engagement solutions provide data-driven solutions to increase footfall, convert footfall to revenue and enhance performance.

Global Blue is listed on the NYSE under the ticker [GB]. For more information, visit

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