- Global Blue today announces its participation in a Series A funding round for pioneering new Resale Service provider, Reflaunt
- Reflaunt is a white-label service in which consumers can seamlessly resell their past purchases within a brand’s existing platform, thanks to its unique resale infrastructure
- Retailers and brands affiliated with Reflaunt can add instant circularity to their ecosystem, while capturing the growth of the fast-growing resale market
- The investment in Reflaunt extends Global Blue’s post-purchase solutions for retailers, alongside other members of its growing RetailTech network
Global Blue has today acquired a minority stake in Resale technology pioneer, Reflaunt, as part of a Series A funding round. The investment represents an advance in Global Blue’s omnichannel expansion into the post-purchase journey.
Reflaunt powers brands’ resale offering via its unique solutions and infrastructure.
Reflaunt has developed an industry-leading white label resale service proposition that enables customers to resell their past purchases in a click, without having to leave the brand’s ecosystem.
Inventory from loyal consumers of leading brands is sourced by Reflaunt via the brands’ e-commerce platforms. Reflaunt then manages pricing, quality checking, photography and sale of the inventory on behalf of the brand. Customers are given the choice of brand shopping credits or cash reward in exchange for their pre-loved items.
With a global network of over 30 resale marketplaces that reach more than 100 million second-hand buyers, Reflaunt has the widest distribution network for pre-loved luxury items.