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Viktor & Rolf opens its first Parisian flagship store


Viktor & Rolf opens in Paris for the first time with an artistically designed fashion space complete with exclusive lines and ready-to-wear collections for men and women

Marina Nelson ,

Paris Fashion Week favourite Viktor & Rolf has opened its first Paris store on rue Saint-Honoré.

The artistic flagship, which covers two storeys, has a dark and mysterious charcoal grey interior décor designed to resemble an alternative opera house.

On arrival, customers are welcomed into a large circular floor space featuring makeshift archways which house the collections.

Upstairs, brightly lit archways draw attention to the accessories pieces on offer. Visitors to the new store can discover a selection of catwalk pieces for men and women, together with footwear and key accessories, including the best-selling Flowerbomb fragrance.

As a special treat VIP guests can request couture pieces, which truly brings the Viktor & Rolf fashion experience to the home of haute couture.

Viktor & Rolf, 370 rue Saint-Honoré, 75001 Paris

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