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Tag Heuer opens a new flagship store in Paris


Tag Heuer opens a new flagship store in the heart of Paris with an A-list guestlist including film star Leonardo DiCaprio

Marina Nelson ,

Tag Heuer recently held a star-studded event in Paris to celebrate the launch of its new flagship store and the 50th anniversary of its signature Carrera racing-inspired sporty watch collections.

Situated between the new Bucherer boutique and the luxurious Cartier store, the new Swiss brand is in good company.

Professional racing drivers opened the star-studded launch party, including world rally champion Sébastien Ogier and Formula One racer Romain Grosjean.

To end the evening Tag Heuer hosted a VIP party in the new boutique, which saw A-listers including brand ambassador Leonardo DiCaprio celebrate the label’s heritage as a classic watchmaker.

Tag Heuer, 12 boulevard des Capucines, 75009 Paris, +33 (0)1 5818 3107

A-list stars open the Tag Heuer flagship store in Paris.

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