Rolls-Royce Motor Cars celebrated its fifth consecutive year of record sales in 2014, the highest in its 111-year history. The British manufacturer sold more than 4,000 models worldwide last year, a 12% increase on 2013 and a quadrupling of sales since 2009; European sales increased by 40%, while sales in Japan increased by 60%.
The demand for Rolls-Royce reached new highs as the brand developed its personalisation offer; each style of the hero Phantom model, for example, left the West Sussex manufacturing unit with bespoke features. Most Ghost and Wraith models were also customised, and many clients met the brand’s designers to personally commission their signature vehicle.
British craftsmanship is at the heart of Rolls-Royce and each car is designed and manufactured in southern England. Due to the demand for more bespoke models, Rolls-Royce is expanding. A new 30,000-square-metre technology unit is under construction close to the company’s heritage base in Goodwood, West Sussex, and is due to open in 2016.