Selfridges is known as being one of the best shopping destinations in London, thanks to its winning combination of new design talent and established international fashion houses.
This month, Selfridges is giving discerning customers another reason to visit its Oxford Street store, with the launch of its new eyewear department. The huge new space covers 300 square metres and is dedicated entirely to sunglasses and opticals. It is the largest eyewear department in the UK, offering an impressive 2,000 different styles from 43 brands. Top designer labels include Swedish eyewear designer Anna-Karin Karlsson, Gucci, Loewe, Miu Miu, Ray-Ban and Prada. The department will also be the go-to place for those seeking accessories from independent, niche labels, such as cult Korean brand Gentle Monster and LA-based designer Blake Kuwahara.
From narrow 1990s-inspired cat-eye designs to oversized retro shades and chic aviator styles, there is something to suit everyone at the new Selfridges eyewear department. Here, we take you through some of the coolest new AW18 sunglasses to buy now, including Anna-Karin Karlsson’s claw sunglasses.
Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)20 7160 6222 (international)