Stockholm-based watch brand Tid Watches has always prided itself on the functionality and sleek design of its models. The minimalist Scandinavian aesthetic keeps customers coming back for more, alongside the brand’s simple business model of offering three different watch designs (No 1, No 2 and No 3) in a huge variety of materials and finishes.
Founded in 2012 by four friends with an ambition to explore time on a conceptual and physical level with their watches, TID aims to create watches with a timeless quality. The simple face is designed to remove any aesthetic distractions from the act of watching time pass. The only branding comes along the side of the case itself or embossed onto the leather strap, a detail loved by the brand's many loyal fans.
The ever-popular No 1 model, a stainless-steel piece available with a huge choice of wristbands, is now available in its smallest ever case size. Following multiple requests, alongside the classic 36mm and 40mm models customers can now invest in a new 33mm design. The dainty model is perfect for everyday wear, while the perfectly scaled-down design still contains every hallmark of Scandi minimalism.
TID Watches No.1 33 watch, £195
The Conran Shop, 81 Fulham Road, London SW3 6RD, +44 (0)20 7589 7401