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Neighbourhood guide: the ultimate guide to Covent Garden

Covent Garden, one of London’s oldest and most picturesque districts, is home to some of the most exciting brands in the world, including the best of British fashion. We’ve selected seven British brands not to be missed here

Ruairidh Pritchard
City Guide
Ruairidh Pritchard ,

On a quiet day in central London, visitors would be forgiven for expecting the picturesque streets of Covent Garden to be more like a quaint English village than a bustling capital. However, Covent Garden itself is rarely quiet. One of London’s oldest districts, it is centred around a historic, car-free piazza, which, along with the numerous surrounding cobbled streets, is home to some of the most exciting fashion brands in the world. Here we’ve selected seven of the best British brands and designers in the area, and you can download our handy map of the stores here.

Charlotte Tilbury
One of the most coveted beauty brands in the world, Charlotte Tilbury has a flagship on James Street that is a veritable wonderland, filled with all manner of beautifying make-up and skincare products. The store is also home to a roster of world-class make-up artists, on hand to work their magic on customers looking for a makeover and give advice on how best to use Charlotte Tilbury products. Book an appointment online to enjoy the full pampering experience.

Charlotte Tilbury, 11-12 James Street, London WC2E 8BT, +44 (0)20 3846 9469

British heritage brand Mulberry has its roots in rural Somerset, but its store on Covent Garden’s North Piazza is arguably its most beautiful home. This is filled with luxury leather bags, including the ever-popular Mulberry Bayswater, as well as the label’s collections of striking shoes and accessories. Its scarves, hats and gloves are perfect additions to a winter wardrobe.

Mulberry, Royal Opera House Arcade, London WC2E 8HD, +44 (0)20 3141 3420

Established in the 1870s, Penhaligon’s is one of the world’s oldest fragrance brands, and with two Royal Warrants it comes highly recommended. The brand’s store on Covent Garden’s Wellington Street is a delight to the senses. Here visitors can discover each of Penhaligon’s unique fragrances, all made with the highest quality natural ingredients. With seven distinct fragrance families to explore, there is a wealth of choice.

Penhaligon’s, 41 Wellington Street, London WC2E 7BN, +44 (0)20 7836 2150

One of Covent Garden’s lesser-known treasures, Brora is a Scottish brand specialising in luxury cashmere. For years it has been the go-to label of those in the know wanting perfect knitwear. In the brand’s Covent Garden store, housed in the famous Market Building in the centre of the piazza, visitors will find stylish statement cashmere and timeless classics, perfect for adding a touch of luxury to any wardrobe.

Brora, 42 The Market, London WC2E 8RF, +44 (0)20 7836 6921

Paul Smith
Paul Smith has been a leading figure in British fashion for decades, and the Covent Garden store of his eponymous label is a must-visit for fans of contemporary British design. Here visitors can explore the full menswear and womenswear main collections as well as the womenswear PS Paul Smith diffusion collection, shoes and accessories, and the label’s ever popular Junior collection.

Paul Smith, 40-44 Floral Street, London WC2E 9TB, +44 (0)20 7379 7133

The Burberry Beauty Box
The first Burberry store of its kind in the world, the Burberry Beauty Box in Covent Garden’s Market Building should be at the top of the list of places to visit for any beauty fan. The store is home to all of Burberry’s make-up and fragrances, and offers selected accessories. It’s also full of ground-breaking technology, including a digital nail bar where visitors can virtually try on the latest Burberry varnish shades.

The Burberry Beauty Box, 3A The Market Building, London WC2E 8RF, +44 (0)20 3618 3982

A classic item of the British wardrobe, the world-famous Barbour wax jacket is a functional and stylish piece of clothing. At the brand’s store in Covent Garden’s St Martin’s Courtyard, visitors can discover the full range of Barbour outdoor apparel as well as its ready-to-wear, lifestyle and accessories collections. All are perfect for adding a touch of British heritage to any wardrobe.

Barbour, 134 Long Acre, London WC2E 9AA, +44 (0)20 7240 5061



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