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March to the Beat at The Shop at Bluebird


The March to the Beat fashion installation celebrates the beginning of the festival season, with new statement pieces, a Terry de Havilland pop-up and charity T-shirts

Joanna Dodge
Jo Dodge ,

The Shop at Bluebird’s Chelsea flagship will showcase items inspired by the rock ’n’ roll era of the 1960s and 70s at its new March to the Beat installation, which runs for only five weeks from 30 March. Six British designers, including Zoë Jordan, Rixo and Rockins, have created charity T-shirts to support the event, which also includes a pop-up from shoe designer Terry de Havilland, featuring his stunning platform heels. Be sure to shop MIH’s limited-edition jackets – decorated with badges, embroidery and lightning bolts, they’re perfect for the upcoming festival season. An extra art installation from Burning Man festival favourite Soul Sergeants makes The Shop at Bluebird the go-to store for all your festival outfits.

The Shop at Bluebird, 350 King’s Road, London SW3 5UU, +44 (0)20 7351 3873

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