The countdown to London Fashion Week is on and with just one week to go we check into luxury five-star St Martins Lane Hotel. It is set in the heart of Covent Garden, a stone’s throw from the cobbled streets of the piazza and from theatreland, not to mention a host of restaurants and boutiques such as Petersham Nurseries, The Shop at Bluebird and a supersized Apple store for all your tech needs.
On entering you notice a delightful aroma, which you can smell throughout the hotel. This, we were told, is uniquely blended for the St Martins Lane Hotel. It was so addictive that we had to purchase a scented candle of the aroma after checking out. The lobby is grand, with the largest bouquet of pink hydrangeas we have ever seen. There are designs by Philippe Starck throughout. He has created a wonderland experience from the moment you walk in, with the oversized furniture and pops of neon. There are also clever elements such as the way you enter the hotel’s cocktail bar, Blind Spot, behind a secret door. The bar is always a London Fashion Week favourite for post-show cocktails.
The bedrooms have fluffy white towels, bath robes, gloriously comfy beds and excellent views across the surrounding area. They are generous in size and you may even be offered a free upgrade upon arrival, depending on availability. Do take advantage of the free facilities at Gym Box next door ‒ its design draws from nightclubs, and it’s well worth a look even if you don’t fancy working up a sweat.
Breakfast is served at Latin-Asian fusion spot, Asia de Cuba, which is renowned for its weekend bottomless brunch and has its own Bloody Mary bar where you can create a bespoke Bloody Mary. If there’s one brunch item we must recommend it’s the doughnut dish. It goes without saying, these doughnuts are the best in the capital, with gooey salted caramel sauce in the middle and an extra dipping sauce on the side. It’s so good we ordered two portions.
Doubles from £280 plus VAT per night
St Martins Lane Hotel, 45 St Martin’s Lane, London WC2N 4HX, +44 (0)20 7300 5500