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Spotlight on: Sibling

With London Collections: Men beginning next week, we revisit the designers we loved from last season and are the most excited about seeing again. Today we train our final spotlight on knitwear masters and all-round happy-go-lucky bunch Sibling


If good fashion can be fun, then excellent menswear can be positively rip-roaringly riotous – and there’s probably no better example of fantastic, fun British menswear than the work of three fun-loving knitters known collectively as Sibling.

Joe Bates, Sid Bryan and Cozette McCreery started the label in 2008 after working with the likes of Fred Perry, Lulu & Co, Swarovski and Barbie, and burst onto the London fashion scene with an almighty, colourful bang. Sparkling sequined twin sets, neon mink and, arguably the biggest hit of their first collection, fluoro leopard prints were all sent down the catwalk screaming what we would all come to know firsthand: that Sibling had arrived to make British knitwear fun.

Since then the label has grown and expanded, and today, leopard motifs, Breton stripes and vibrant colours have become integral to the label’s DNA. While Sibling has gained a loyal fan base of fashionable fellows, the designers have also created Sister by Sibling to ensure women are extended the same Sibling fun-fashion sensibility.

Last season’s Sibling menswear collection, which marked the brand’s fifth anniversary in menswear, was centred around the theme of the American musical West Side Story – set against the backdrop of the trio’s home turf, East London, with fashion tribes and graphics key to the spring/summer 2014 Sibling aesthetic. The blues, lilac, lime and mint green that were the colours of choice for West Side Story cinematographer Daniel L Fapp dominated the palette as models strutted down the catwalk, some smiling broadly, others overcome by full-blown giggles, confirming what we all know: Sibling has made British knitwear fun. We can’t wait to see what the designers will bring out to make us smile for autumn/winter.



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