SERAC® launches its premium and durable outerwear for men in the heart of London’s Covent Garden. Founded in 2016 by Tore Mortvedt, former lead technical designer for Helly Hansen, SERAC®’s pieces are designed in Norway and manufactured in northern Italy.
SERAC® combines its traditional Scandinavian sports luxe design with renowned Italian expertise in garment manufacturing to offer functional, stylish and durable high-performance outerwear for extreme weathers. Jackets are ergonomically designed with DEM™ construction to uniquely enhance mobility and also feature under-arm panels and extra-wide upper backs for fluidity of movement. For style as well as function, some of the core jackets for winter come with an interchangeable collar system, allowing you to switch the collar or hood to suit your style or mood.
Due to its complex design construction, SERAC®’s shell fabric is fully waterproof and washable 3L Staywax® cotton, which ages slowly over time and moulds to the wearer, providing a personal fit. For a range of jacket styles, waterproof fabrics and limited-edition winter jackets, check out the new range in store now.
The Shop at Bluebird, Carriage Hall, 29 Floral Street, London WC2E 9DP, +44 (0)20 7351 3873