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Selfridges launches new menswear destination The New Avant-Garde

Selfridges has expanded its designer menswear offering with a new space named The New Avant-Garde

Emily Scrivener,

Selfridges has expanded its designer menswear range with the opening of a new space dedicated entirely to its pick of international labels. The new high-fashion section, which covers 3,110 square feet, introduces 12 new menswear labels, including internationally renowned brands Sibling and Undercover.

The new brands will join a host of other prestigious menswear labels, providing a unique and world-class environment for men’s shopping. Style-lovers will be able to view the latest collections from revered fashion houses as well as discovering new names. Custom-built bell jars will display some of the most special pieces, highlighting key trends to incorporate into your own wardrobe.

The new space will also feature an exclusive personal shopping service for men. Designed with a New York-style loft aesthetic, the space will be used to help visitors purchase goods, gifts, accessories and grooming products.

Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)113 369 8040



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