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Selfridges opens new Chocolate Library


Selfridges has opened the new go-to destination for chocolate lovers, which is the perfect place to pick up some Easter gifts. The new and improved Confectionery Hall will now host a Chocolate Library with more than 400 new chocolate bars, ranging from white and milk chocolate to more adventurous flavours such as peanut butter and lemongrass

Emily Scrivener,

British department store Selfridges has opened the first chocolate library in the UK.

Its new Chocolate Library aims to educate customers while catering for all their confectionery needs. Set in the new and improved Confectionery Hall, it has more than 60 new brands and a good 400 new chocolate bars.

The extensive range of chocolates is displayed from A-Z, and covers a wide gamut of flavours from classic milk chocolate to exotic tastes such as almond and orange peel and the adventurous camel milk chocolate.

Should the choice get a bit too much, the library is overseen by a ‘Chocarian’ who will guide customers through the vast range of chocolate as well as providing regular samples. Prices start from £3 but can go up to £10 for a bar of single-origin, limited-edition criollo chocolate.

Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)113 369 8040 (international)

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