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Selfridges London

400 Oxford Street, London W1A 1AB
Tel: +44 (0)800 123 400

Harry Gordon Selfridge founded Selfridges in 1909 in the belief that shopping should be fun. Since then, his theatrical department store has continued to provide exactly that: unusual exhibitions, innovative displays and store-wide themed events make shopping here a delight. The service is second to none and there is a highly covetable selection of international brands. Small wonder the store has garnered a string of awards.