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Must-visit new stores in London 2017

A round-up of the top new store openings in London, including a new lifestyle label from Sweden, an ultra-glam Parisian boutique and the debut Zara Baby store from Spanish high-street brand Zara

City Guide
Marina Nelson,

Premium French brand Sandro opened a flagship store on Regent Street in summer 2017, bringing its classical French design to the heart of London. The store focuses on the label’s luxury womenswear line and offers unique shopping experience across ready-to-wear fashion and statement accessories. It has an inviting modern classic interior design with soft-toned wooden flooring, and freestanding clothing rails and wooden product stands to display the key products of the season. For chic Parisian style and accompanying accessories with a statement edge, keep an eye on Sandro’s key looks of the season.

Sandro, 137-139 Regent Street, London W1B 4JA, +44 (0)20 7434 0246

Less than two months after opening its first concept store on Regent Street, Arket has expanded in London with a second Scandinavian-style branch, located in Covent Garden in a unit previously occupied by H&M. The smaller, more boutique-style Arket from high-street giant H&M is a new lifestyle hotspot for fashion, food and homewares, and boasts a Nordic food café, fashion for the whole family, including childrenswear, stylish home accessories and footwear. You’re spoilt for choice here when it comes to modern and contemporary Scandi style with an urban casual twist.

Arket, 27-29 Long Acre, London WC2E 9LA, +44 (0)20 3402 9160

British accessories and stationery brand Smythson recently marked its 130th anniversary with a new flagship store on London’s prestigious New Bond Street, covering 2,600 square feet. Customers are taken on a journey through the Collections Hall, home to the latest travel accessories and leather goods, through to the column displays, where diaries and signature notebooks can be found. From here clients can continue to the Smythson library of crafted desk and home accessories, and the goldstamping area where bespoke lettering and motifs can lend a personal touch to your leather goods, notebooks and diaries. End your journey upstairs in the parlour-style Bespoke Salon, where the brand’s unique engraving technique offers the ultimate British souvenir.

Smythson, 131-132 New Bond Street, London W1S 2TB, +44 (0)20 3535 8009

Zara Baby
High-street brand Zara has opened its first store dedicated to babywear in London – a global first for the Spanish giant. At Zara Baby, shoppers can find the latest everyday wear and fashionable pieces for children from birth up to the age of four. The new concept boutique in Covent Garden features the Zara Mini collection of clothing and footwear for children aged up to 12 months, alongside the popular Baby Boy and Baby Girl ranges for children from three months to four years old.

Zara Baby, 52-56 Long Acre, London WC2E 9JR, +44 (0)20 7438 9900



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