The British Fashion Council (BFC) has revealed that luxury womenswear brand Mother of Pearl, winner of the 2017 BFC/Vogue Designer Fashion Fund, has been commissioned to design this season’s London Fashion Week Festival limited-edition tote bag.
Mother of Pearl presented its first collection at London Fashion Week in AW14; creative director Amy Powney joined in 2006, four years after the brand was founded by Maia Norman. Mother of Pearl was shortlisted for the BFC/Vogue Designer Fashion Fund in both 2015 and 2016; in 2016, the label was awarded the Walpole Emerging British Luxury Talent prize.
Five things to know about Mother of Pearl’s creative director Amy Powney:
What inspired your exclusive LFW Festival tote bag design?
I looked at Dutch florals and the use of darkness and light in the paintings of artists such as Caravaggio and Jan van Huysum. Our brand mantra is ‘Serious fashion, not to be worn too seriously’, so the striped sporty handles are the perfect partnership with the beautiful botanical print.
What was your favourite outfit as a teenager?
My really early teens were all about sportswear, but then in my mid teens it got worse. That’s when 90s two-tone boob-tube dresses and shrug cardigans (basically two knitted sleeves attached at the back) were my go-to on illegal Saturday nights out at the club. I also remember one night wearing a purple suit with only a Wonderbra – I think this look may have been taken from a Spice Girls video.
What has been Mother of Pearl’s bestselling item?
Classic tailored pieces with our signature pearl detail, knitwear, printed dresses and separates that launched the brand: they remain bestsellers.
What has been the most unexpected success or biggest surprise?
Winning the BFC/ Vogue Designer Fashion Fund has definitely been my biggest career success to date.
What did you spend your first big pay cheque on?
A pair of Miu Miu shoes!
The Mother of Pearl limited-edition tote bag is included in the Silver, Gold and Luxe ticket packages and a limited number will be available to purchase at the event. The four-day public event opens its doors on Thursday 21 September and runs until Sunday 24 September at The Store Studios, 180 Strand, London WC2R.
Tickets are now available online: For full details visit londonfashionweekfestival.com