Following on from the success of the Moschino Toy fragrance last year, creative director Jeremy Scott has done it again with the creation of the brand’s newest statement perfume, Fresh Couture. A playful scent made up of fresh floral and woody notes, its packaging ironically takes its inspiration from a household cleaning bottle.
We’re particularly taken with the eye-catching advertising campaign, featuring Canadian supermodel sensation Linda Evangelista and shot by renowned fashion photographer Steven Meisel. The collection also includes a fun range of accessories including an iPhone 6 case and backpack.
Moschino Fresh Couture eau de toilette, from £37, exclusive to Selfridges from 5 November
Moschino Fresh Couture backpack, £455 at Browns
Moschino Fresh Couture iPhone 6 case, £55 at Browns