The inspiration for Florence Welch’s collection with Liberty London came from her own creative process. ‘I do a lot of writing in the morning, still in my pyjamas with lots of very strong coffee,’ Welch says of her work with her world-famous band Florence and the Machine. Her love of sleepwear combined with her love of archival Liberty prints made this a project close to her heart.
Working with the store’s textile archivist Anna Buruma, Welch chose a selection of paisley and floral prints to be reworked into pyjamas, robes, nightdresses and eye masks. For Liberty London, the collaboration was a no-brainer. ‘Florence embodies the Liberty London woman,’ says Amelia Hornblow, director of product for the store. ‘She has an eclectic style, mixing colours and prints, and we also love her sense of travel and adventure which mirrors that of Arthur Liberty, the store’s original founder.’ This is clearly a perfect match all round.