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LFW AW18: shop buyers’ top trends now


Top fashion buyers at Selfridges, Harvey Nichols and Farfetch select the London Fashion Week AW18 trends to buy in store now from luxury brands, including sport-luxe streetwear at Burberry, feminine ruffles at Roksanda and elegant winter florals at Erdem

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Alison Farrington,

Key trends at London Fashion Week AW18 included luxury streetwear, femininity with an edge, prairie dresses, romantic layering, dark florals, jacquards, sequined partywear and tailoring with a waist, for women who like to dress up. Here top store buyers nominate their favourite collections to buy now from labels such as Burberry, Mary Katrantzou, Preen, Peter Pilotto, Simone Rocha, Roksanda, Rejina Pyo and Erdem.

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