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La Perla opens new flagship store

The new London home of luxury Italian lingerie brand La Perla is 9 Old Bond Street

Katie Ramsingh
Katie Ramsingh,

La Perla has opened a new flagship boutique on London’s Old Bond Street. Spread over three floors, the store of the luxury Italian lingerie label has been created by renowned architect Roberto Baciocchi, and takes inspiration from both Italian architecture and classic English style.

Its second floor houses a special area dedicated to VIP customers. Here they can access exclusive services, such as the new one-of-a-kind made-to-measure service. Customers can order bespoke creations handmade by La Perla’s artisans in Bologna as well as call for help from members of staff using the service bell.

La Perla, 9 Old Bond Street, London W1S 4PJ, +44 (0)20 7399 0620



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