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Jack Guinness’s LC:M review


Last week saw the fifth anniversary of London Collections: Men – London’s very own men’s fashion week. Whether it was on the front row or at the most exclusive parties, model, actor and ‘It Boy’ Jack Guinness was there for it all. Here he recounts his week at LC:M

Jack Guinness,

What a display of talent we saw at London Collections: Men, from young upstarts such as Agi & Sam showing a mature and unique vision in monochrome to established designers such as Richard James providing elegantly cut suits with a twist and Mr Hare proving that footwear can be just as exciting and directional as clothing.

There really was something for everyone: laughter, with pizza hat-wearing fashion parody ‘Fash-Ian’ seated in the front row at Superdry; tears – I’m sure someone cried when a water pipe burst at Oliver Spencer; and legs, with Christopher Shannon’s models wearing very short shorts.

Sitting on the front row (or the ‘frow’, as it took me days to work out) was a strange experience. The recurring line-up of famous fashion fans, including radio DJ Nick Grimshaw, rapper Tinie Tempah, television presenter Dermot O’Leary and fellow model Oliver Cheshire became firm friends by the end of the three days. 

I saw a larger number of black and Asian models walking in shows than ever before – with catwalks more representative and inclusive than in previous years – reflecting our nation’s cultural richness and ethnic diversity. Young designers showed next to huge established labels. Street, grunge and sportswear-influenced collections sat alongside classic tailoring, revealing the eclecticism of modern Britain.

The British Fashion Council is doing fantastic work in this area. You only had to look at how many of the world’s most talented designers – Miuccia Prada, Marc Jacobs and Donatella Versace – turned out in force at December’s British Fashion Awards to see how relevant and important the British fashion industry is. Caseley-Hayford was one of the most fully formed debut collections I’ve ever seen; Sibling played with knitwear in stunning and innovative ways; Christopher Shannon deconstructed, and then reassembled, printed sportswear; while Topman experimented with texture and form with rare daring for such a huge mainstream brand, all illustrating how this is such an exciting time for menswear. 

London Collections: Men is so important. Not only do people get to see emerging talents and what their favourite labels are producing, we as a nation get to reaffirm that British style and design continue to be trendsetting and a hotbed of talent. All in all LC:M displayed collections to be proud of and, more than anything, marked London out as the new menswear capital of the world.

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