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Jack Guinness’s insider guide to LC:M


Model, actor, ‘It Boy’ and new Global Blue contributor Jack Guinness lifts the lid on London’s hottest spots and haunts as he takes us on a tour of the best places to get model-ready for London Collections: Men

Jack Guinness ,

London Collections: Men is upon us. With little time to recover from New Year revelries, London’s fashion set, press and buyers from all over the world have pulled themselves together for the most important week in the season for men’s fashion.

I, for one, was not feeling up to it ... but invoking the spirit of fashion, and after looking in the mirror and whispering, ‘You can do this ... what would Kate Moss do?’, I got dressed and headed to castings. Models are confirmed for bookings just days, sometimes hours, before the shows. I am still only optioned for shows, not confirmed. However, this is always the way. The key is to ensure you’re ready to go at a moment’s notice.

The only real certainty is the parties: this week it’s the Dolce & Gabbana party, two GQ parties (one in association with Browns, the other for amazing designer James Long) and a final party hosted by Esquire. There may be others, but these are my top picks. Don’t spread yourself too thinly, gentlemen. 

The best tip for surviving LC:M has to be starting the day as you mean to go on: classily. At the Wolseley they do beautiful breakfasts. Though the building is stunning, it is not an intimidating place, with friendly and attentive service; plus it’s close to Dover Street Market, which is full of both established and up-and-coming dynamic designers. Acne, which is great for denim and T-shirts that fit like a dream, is also just around the corner – perfect for some shopping between shows.

For a midday pick-me-up, Monmouth Coffee House in Covent Garden does the best coffee in London, and for lunch try J Sheekey for posh nosh between shows – the oysters are delicious. If you need a spruce up, beard trim or haircut, pop in and see the gents at Murdock. My beard grows so quickly I need a trim every few hours, and with Murdock stores all over London you’re never too far from a good grooming.

After you’ve worked up a killer appetite, dinner at Automat is always great – it’s the ideal place to spot a few celebs while enjoying some delicious food; you must try the truffle mac and cheese, it’s a winner. The best places to go out at night? The London Edition hotel is one of the city’s hottest spots right now; try to get down to the basement club for great music and a fun crowd. However, if you don’t get in there, the lobby bar and restaurants are good for people-watching and having a laugh with friends at the end of a busy day. 

So, with my week planned out and the city’s hot spots covered, I kiss my Chihuahua Snowy goodbye and head out into the city, following the stream of ridiculously dressed fashion kids. London Collections: Men, watch out: I’m coming for you.

You can follow Jack throughout London Collections: Men on Twitter and Instagram (@jackguinness) and at jackguinness.com

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