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Interview with the designers behind Tata Naka

We talk to the London Fashion Week womenswear designers behind Tata Naka about their cool, contemporary London-based label. Twin sisters Tamara and Natasha Surguladze talk us through their style inspirations, favourite places to shop in London and what we can expect from their AW18 collection

Emily Scrivener
Emily Scrivener ,

You were born and raised in Tbilisi, Georgia, and created your brand in London. Does this have an effect on your inspiration and style?
It definitely does. It gives you different perspectives, different layers and influences. Living in London you see Tbilisi, and Georgia, completely differently to when you live there. You notice details you won’t notice when they surround you every day – same for a Georgian living in London

How would you describe the Tata Naka woman?
Someone who likes to have fun with dressing up, someone who is not afraid to express themselves and someone who is daring and adventurous.

How would you describe your personal style?

Eclectic, fun, colourful and adventurous.

South American culture, Russian ballet and Cluedo have all featured in your collections. Where do you find your inspiration?
As you can see it can come from anywhere and we believe you can turn anything into a story as you dig deeper and research it. Anything can lead into something fun and exciting.

Where are your favourite travel destinations?
We love to travel in general and explore different cultures. One of our favourite destinations is Italy, it has a magic touch. We have a special connection to it and we need a good dose of its magic at least once a year.

Where are your favourite places to shop in London?
The Conran Shop on Fulham Road and Alfies Antique Market in Marylebone.

Which other designers do you admire?
We admire designers who do their own thing: designers who have created their own style and, no matter what the trend is, they just do their thing. We admire designers who are not trend driven, designers who are unique and who create beautiful, original designs.

You started off designing ready-to-wear and have expanded to encompass homeware and interiors. Where else would you like to take the brand?
We would like to launch a Tata Naka lifestyle experience: a space where you can experience everything Tata Naka is about, from products to everything that inspires the brand.

What are your fashion week essentials?
A good team

You are known using bold colours and patterns, and contemporary cuts in your designs. What can we expect from the AW18 collection?

All of the above. The collection explores the folk elements of Eastern Europe with a Tata Naka take on it.



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