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Huishan Zhang launches London flagship

The Chinese-born designer launches his first-ever stand-alone store in Mayfair, London

Sufiyeh Hadian-Clarke
Sufiyeh Hadian-Clarke,

London-based luxury designer Huishan Zhang opens his first store in one of the British capital’s most famous and desirable shopping areas, Mount Street in Mayfair. The shop has been devised in collaboration with celebrated interior designer Fran Hickman and it is an intimate reflection of the culture behind Huishan Zhang’s eponymous brand, which explores Eastern heritage with Western influences.

The interior is inspired by Chinese gardens, and the resulting space feels very private and personal. Playing on the motto ‘every cloud has a silver lining’, the store is designed as a series of different areas with bespoke arches leading from one space to the next and with something new to explore around every corner.

Born in Qingdao in China, Huishan Zhang takes inspiration and direction from an Eastern identity and ageless philosophy. His collections are romantic and sophisticated, with elegant, feminine details and strong lines. His design ethos extends to the new space on Mount Street for which he commissioned artist Rachel Dein to create unique plaster and concrete artworks of quintessential British flowers. Decorating the walls of the shop, these evoke the flowery elements, based on lace and embroidery, in the label’s collections.

The brand’s studio will also be housed at the London boutique, enabling customers to book one-to-one appointments with the designer for special, bespoke pieces.

Huishan Zhang, 5B Mount Street, London W1K 3NE



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