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The history of Floris

We look into the heritage of Floris, one of London’s most prestigious perfumeries

Isabella Redmond Styles
Isabella Redmond Styles,

British beauty brands don’t get more traditional than Floris.  When Juan Famenis Floris arrived in London from Menorca in 1730 to work as a barber, he missed the scents of his native Mediterranean so much that he set about recreating them. Floris began by blending oils and essences for clients and his store soon began to stock off-the-shelf fragrances and accessories including shaving brushes and handmade combs.

The company went on to hold a number of royal warrants and today Floris is the perfumer to Queen Elizabeth II and the Prince of Wales. The original Floris store at 89 Jermyn Street in the St James’s area of the city remains at the centre of the family-run company. Floris is keen to preserve its illustrious history while appealing to modern tastes with products such as the new Lavender & Mint home fragrance which is based on the herb garden at Ivy Lodge, the Floris family home in the late 1800s, and has a delightfully fresh and invigorating aroma.

Floris, 89 Jermyn Street, London SW1Y 6JH, +44 (0)20 7930 2885



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