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The history of Aquascutum


From royal warrants to Hollywood stars, the rich heritage of Aquascutum makes it one of Britain’s most prestigious brands

Theresa Harold ,

Over the course of its 164-year history, Aquascutum has grown from a small Piccadilly tailoring shop into a world-renowned emblem of British style. There have been many milestones along the way, from creating and patenting the first waterproof textile in 1853 to the company’s first royal warrant, awarded in 1897.

The name Aquascutum is derived from the Latin words aqua (water) and scutum (shield), an apt acknowledgement of its innovations in outerwear. The brand initially supplied the British army with trench coats and these went on to become a Hollywood favourite – silver screen icons such as Cary Grant and Sophia Loren were often seen wearing Aquascutum trench coats. In recent times, the brand has focused on returning to its tailoring roots with a revival of its made-to-measure service, available at Aquascutum’s Great Marlborough Street and Jermyn Street stores.

Aquascutum, 24 Great Marlborough Street, London W1F 7HU, +44 (0)20 3096 1864

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