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Gucci celebrates Flora motif at the Chelsea Flower Show

Gucci is participating in this year’s internationally renowned RHS Chelsea Flower Show to celebrate its iconic Flora motif. The brand will also bring its Flora motif to life with two exclusive Lady Lock handbags designed in the Flora canvas

Emily Scrivener,

This May, Italian fashion house Gucci is paying tribute to its famous Flora motif by taking part in the Fresh Garden category at the RHS Chelsea Flower Show.

Gucci created Flora in 1966 in homage to actress Grace Kelly following her visit to its Milan boutique and it has since become its most distinctive and best-loved pattern.

Flora’s delicate composition of flowers, fruits and insects will be the inspiration for the Gucci Flora garden, which will see the print come to life at the celebrated horticultural show.

In addition, Gucci has introduced two exclusive Lady Lock handbags in Flora print canvas, with elegant bamboo-cane handles, the perfect way to celebrate the well-loved motif.

Both the small and medium handbag styles are available exclusively at Gucci’s Sloane Street boutique. The Chelsea Flower Show will take place from 20 to 24 May.

Gucci, 18 Sloane Street, London SW1X 9NE, +44 (0)20 7235 6707



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