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First look: Armogan watches launches in Liberty


Armogan, one of the coolest new watch brands, has landed in London, launching two collections exclusively in the menswear department of Liberty

Ruairidh Pritchard
Ruairidh Pritchard ,

In a sea of beautiful men’s watch brands, it’s rare to discover something new. London is awash with some of the best loved, and most expensive, watch brands in world. However, owning a beautiful timepiece needn’t cost the earth, as new brand Armogan and Liberty are proving. 

Launching exclusively in the menswear department of Liberty, Armogan’s two collections, Le Mans and Spirit of St Louis, are beautiful, with classic looks inspired by the spirit of travel and adventure. ‘We wanted our watches to be a subtle reminder of the great adventures and pioneers of the past century,’ explain Amaury Deckers and Charles-Louis de Potesta, founders of Armogan. ‘An endless source of stories, beautiful engines and pieces of machinery from yesteryear are the primary source of inspiration of our timepieces designs.’ 

Armogan’s collections are as affordable as they are effortlessly wearable, with watches from the Le Mans collection starting at £200, making owning a beautifully designed watch that little bit easier.

Liberty, Regent Street, London W1B 5AH, +44 (0)20 7734 1234

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