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Exclusive interview: Doaa Mohsen of Dalseen Jewellery

Doaa Mohsen creates one-of-a-kind fine jewellery for her brand Dalseen. She believes jewellery should be unique and wants her designs to stand out and be connected with positive memories. Her career took an unexpected turn after she completed her economics degree – she found inspiration in rare opals after completing a Gemological Institute of America diploma that helped focus her love for stones and jewellery on the launch of Dalseen Jewellery

Fani Mari
Fani Mari,

What inspired you to create Dalseen Jewellery?
It’s no secret that I’ve always been completely and utterly obsessed with fine jewellery, but what inspired me the most to create my own line – and I’m sure many women would relate to this – is the vast demand for value as well as beautiful designs. My pieces blend delicate art with sophisticated luxury. I like to think of it as more of a calling than a creation.

Where do you find your inspiration?
I must admit I’m haunted by Queen Cleopatra – she had mastered the rare combination of being soft and strong at the same time. Her intellect, sensuality and unique taste in art and jewellery have all become legendary.

What is your favourite part of the creative process?
You know when you let a child loose in a candy store? That’s probably how I feel when I’m roaming the galleries sourcing precious stones and diamonds. Although I love the whole process of drawing, designing and spending time with the vision of each piece I create, I find picking out the gems is the most exhilarating of all.

How would you describe your personal style?
It’s hard to describe one’s own style so I’ll just quote those who know me the best: ‘chic, sophisticated and simple.’

Which are your favourite places to shop in London?
Harrods is always a destination for me, and I like to check the boutiques with independent designers.

Which are your favourite places to eat in London?
There are are a lot, I can’t just name a few, but Amaya and Zuma are always top of my list.

If you could go on a shopping trip anywhere in the world, where would you go?
Oh, my mind is racing now. As much as I love shopping in London, I’m so looking forward to exploring exotic new countries like Russia and Southeast Asia.

Which are the best-selling Dalseen pieces?
The unique one-off stone pieces.

How different is the demand in Egypt and London, in terms of the jewellery your clients buy?
The Egyptian clients go for statement pieces, while in London they go for the delicate ones.

What’s next for Dalseen Jewellery?
We’ll be launching our Limited Edition line worldwide very soon, but in my mind, ‘next’ encompasses so much more! As they say, hard work without ambition is like a bird without wings!

Find Dalseen Jewellery at Kabiri, 94 Marylebone Lane, London W1U 2PZ, +44 (0)20 7317 2150

Dalseen Jewellery .



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